Career Spotlight: Gabriel Gutierrez, MMK 2015
Building a Startup - Creative Communication is Key The entrepreneurial Gabriel Gutierrez tells us about how the lessons he learnt from the MSc in Marketing and Creativity are helping him [...]
Digital Trends – Working across both the Startup and the Corporate Environments
An interview with Luka Brekalo Where are you now? I am the e-commerce manager at L'Oréal Germany, Cosmétique Active. Tell us a bit about your path since the studying the [...]
What every luxury brand can learn from the transformation of Yves Saint Laurent
By Dr Ben Voyer, Associate Professor at ESCP Business School On the eve of New York Fashion Week, the eyes of the fashion world will be fixed on Los Angeles, [...]
Black Friday, Cyber Monday, What drags consumers to these? How creative are marketers at crafting promotions?
By Dr Ben Voyer, Associate Professor at ESCP Business School. Every year, seasonal promotions come back, and every year, consumers wonder: should I buy or should I not? Originally a [...]
ESCP Business School Professor Featured on the RSA Fellowship
Dr Benjamin Voyer was listed on the latest edition of the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) Fellow Spotlight for his recently named L'Oréal Professor [...]
How ESCP Europe’s MSc in Marketing & Creativity boosted my career
I could write endless pages on how the MSc in Marketing and Creativity (MMK) changed my life. For now, I'll just share a couple of paragraphs that briefly explain: How [...]
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