All Blockchain Everything: The Adtech Case
By Sebastian Carru "Ad fraud" Is BIGGER Than Ever. At the end of July, Procter & Gamble, the FMCG giant, reported a massive cut on digital advertising spending over the [...]
L’Oréal & BigPicture2017: Shape the Future of the Industry of Beauty
A week-long workshop to challenge traditional business models in the beauty industry with disruptive innovation. On Monday 24 April, Brynhild Dumas (Director of Executive Education & Business Development, ESCP Business [...]
How Consumer’s Review on Beauty Mobile Application Affects Perceived Information Authenticity, Brand Attitude, Purchase Intention and Electronic Word-of-Mouth (E-WOM)
An interview with Haemin Seok, Minjee Chung, and Enju Ko What is your research on beauty focused on? With the development of digital communication technology, several companies and brands around [...]
Constructing and Marketing Beauty in Indonesia: An Interview with Dr Jeaney Yip
Exploring female beauty through skin care advertisements and its visual representations for Indonesia's emerging middleclass. What's your research on beauty about? This research in collaboration with Associate Professor Susan Ainsworth [...]
Redefining Male Beauty in South Korea – An Interview with L’Oréal Professorship Award Winner Ann Kristin Rhode
Ann Kristin Rhode works as a cross-cultural consumer researcher and lecturer at ESCP Business School in Paris. In addition, she pursues a PhD in Business Administration, Specialization Marketing, at ESCP [...]
Can co-creation work in B2B?
By Marie Taillard and Jerome Couturier Co-creation strategies in which consumers provide product ideas, services, reviews and other benefits to each other have been well publicised and are behind the [...]
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