MMK Presented: Customer Centricity – Placing Your Customers at the Heart of Your Business
Overview Start date : 10 May 2017 Start time : [...]
Real News: Disrupting the Marketing Organisation
Overview Start date : 23 March 2017 Start time : [...]
How Consumer’s Review on Beauty Mobile Application Affects Perceived Information Authenticity, Brand Attitude, Purchase Intention and Electronic Word-of-Mouth (E-WOM)
An interview with Haemin Seok, Minjee Chung, and Enju Ko [...]
Constructing and Marketing Beauty in Indonesia: An Interview with Dr Jeaney Yip
Exploring female beauty through skin care advertisements and its visual [...]
Platform Strategies
Overview Start date : 1 February 2017 Start time : [...]
Redefining Male Beauty in South Korea – An Interview with L’Oréal Professorship Award Winner Ann Kristin Rhode
Ann Kristin Rhode works as a cross-cultural consumer researcher and [...]
Can co-creation work in B2B?
By Marie Taillard and Jerome Couturier Co-creation strategies in which [...]
Why The Alumni Network of ESCP Business School’s Marketing & Creativity Programme Strengthens Year after Year
Probably one of the most attractive aspects of any graduate [...]
Four Reasons Why Learning How to Manage for Social Impact is Crucial to Marketers
This past summer, a group of ESCP Business School students [...]
Career Spotlight: MSc in Marketing & Creativity alumna Ana Marcela Suclla
On Transitioning from a Corporate to NGO Environment and Working [...]
