How do major European companies communicate their corporate identity across countries? – An empirical investigation of corporate internet communications
Authors: Chris Halliburton and Agnes Ziegfeld Publisher: Taylor Francis Online Cited as: Halliburton, C. and Ziegfeld, A. (2009). How do major [...]
Pan-European Marketing ten years after 1993 – A current appraisal and proposed conceptual framework
Author: Chris Halliburton and Reinhard Hünerbergb Publisher: Taylor Francis Online Cited as: Halliburton, C. and Hünerbergb, R. (2005). Pan-European Marketing Ten Years After [...]
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