By Dr Vlad Glaveanu The age-old question of where creativity (or creation more generally) comes from and what it is has become something of a modern obsession. Pick up any [...]

By James Henry, MMK Student This is the story of how I applied for a job that didn't exist. I was introduced to a website called Songkick.com, and began using [...]

With the phenomenal expansion of (the crisis-resistant) luxury markets, certain issues - highly relevant for contemporary luxury brand managers - are in need of an effective and creative approach. In [...]

By Alkimini Gritzali   A collection of animated pictures made and published in Vahram Muratyan's blog has now become a book and a very popular YouTube video directed and edited [...]

By Claude Beaupre At least ten times a day, I find myself scrolling through my Twitter feed, anxiously looking for exciting new marketing ideas in my trusty list of my [...]

By Dr Ben Voyer, Associate Professor at ESCP Business School When I decided to become an academic and seriously started thinking about doctoral studies, almost 10 years ago, I thought [...]

By Dr Tom van Laer A fancy term for persuasion by stories is narrative persuasion. The phenomenon of transportation, or mentally entering a narrative, plays a crucial role in narrative [...]

A recent Marketing Week article covering our June Big Data and Creativity Conference features the case study of the Caravan Club and the issues it faces in dealing with the [...]

By Dr Ben Voyer, Associate Professor at ESCP Business School When people talk about creativity, they say that it is about 'thinking out of the box', 'breaking the rules', or [...]

By Dr Tom van Laer A response to Why Academic Papers Are A Terrible Discussion Forum (http://rationalconspiracy.com/2012/06/20/why-academic-papers-are-a-terrible-discussion-forum/) I agree academic papers aren't good for discussion with the "real" world, but [...]