Overview

Start date  : 9 October 2015
Start time  : 07:00 pm
End time  : 09:00 pm
Location  :  ESCP Business School London Campus

Can ideas really travel freely across borders? How important are local cultural factors for brands building a coherent international presence? And what are the creative secrets that drive some marketing campaigns to universal success while others end in ignominious failure?

The Creativity Marketing Centre at ESCP Business School hosted an exclusive Forum on the topic of ‘Creativity across Cultures’. Our speakers were two leading experts in international marketing who shared their insights and advice.

During the session there was the opportunity to put questions to the speakers, and afterwards the chance to network with our invited guests, faculty and industry partners.

The event took place at ESCP Business School ‘s London Campus on Tuesday, 28 June at 7:00 pm.  Attendance was free of charge.

Our Speakers

Feyi Olubodun is Chief Operating Officer of Insight Communications Ltd, the leading communications agency in West Africa, and now a member of the Publicis Group. Originally trained as a researcher and strategic planner, he holds an MBA from Duke University and has unrivalled expertise in the marketing of international brands in Africa’s largest economy. Feyi joined us fresh from speaking at the 2016 Cannes Advertising Festival.

Allan Solomon is a former Global Marketing Director for the Carlsberg Group, where he was responsible for overseeing brand strategy, consumer engagement and digital deployment. Across a career that has also included roles at Sony, SABMiller and the FCB agency, he has been involved in more than 20 product launches and 35 brands. He is currently Consulting Director at strategic consultancy Blue Marlin.

This was the perfect opportunity to absorb some leading-edge creative thinking, learn more about our approach at ESCP Business School, or simply connect with colleagues and friends.