Harnessing consumer creativity: a difficult but rewarding task
By Dr Ben Voyer, Associate Professor at ESCP Business School At the CMC, we think that consumer creativity accounts for a lot of the (perceived) value that consumers experience in [...]
The challenge to remain relevant
By Laura Hayes, MMK Student A series of recent events, aptly entitled the 'Swap Shop' series, gave my fellow MSc in Marketing and Creativity students and I a chance to [...]
Creativity and its box
By Dr Vlad Glaveanu It is exasperatingly common to hear the 'thinking outside the box' remark in relation to creativity. This is so not because challenging 'boxed' thinking is not [...]
Being creative in marketing research: the rise of modern technologies
By Dr Ben Voyer, Associate Professor at ESCP Business School Has the good old questionnaire had its days? Research is increasingly relying on new technologies to improve our understanding of [...]
Are retail stores dinosaurs?
By Dr Minas Kastanakis, Associate Professor at ESCP Business School This week, my colleagues and I hosted the Distinguished Chair of Business Administration, Professor of Marketing Charles Ingene of School [...]
Kristine de Valck, dry chicken, and paintball
By Dr Tom van Laer This week, my colleagues and I host associate professor Kristine de Valck of HEC Paris, France. Kristine has a long-lasting relationship with ESCP Business School. [...]
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