Overview

Start date  : 9 May 2018
Start time  : 03:00 pm
End time  : 06:00 pm
Location  :  ESCP Business School London Campus

As part of the ESCP Business School London campus‘ successful C- Suite Lecture Series, the Creativity Marketing Centre (CMC) was delighted to welcome Feyi Olubodun, Managing Director and CEO of Insight Publicis – Nigeria’s largest advertising agency. At this exclusive event, Feyi delivered a 90-minute talk on The Villager – ‘How Africans Consume Brands’ and showcase his latest book, a fascinating look at what success means in one of the world’s fastest-growing consumer markets.

Programme

15:00 -15:30: Registration

15:30 – 17:00: Talk starts

17:00 – 18:00: Networking

This talk provided valuable lessons for anyone concerned with marketing in an increasingly multicultural world, and one driven by the power and reach of communities, whether digital or traditional.

This author is an established speaker at  ESCP Business School and holds a degree in Psychology as well as an MBA from Duke’s Fuqua School of Business.