Have your cake and eat it too… with transactional pricing!”
October 12, 2017 @ 7:00 pm - 9:00 pm
Start date : 12 October 2017
Start time : 07:00 pm
End time : 09:00 pm
Location : ESCP Business School London Campus
How to balance price and volume ambitions? How to use pricing techniques to capture volume flows whilst maintaining brand and value perception?
ESCP Business School and its Creativity Marketing Centre hosted an exclusive discussion on this fascinating topic. The talk provided an overview of pricing approaches and growth levers to make the most out of each type of commercial deal, addressing both B2C and B2B environments. The event was followed by a drinks reception, allowing attendees the opportunity to meet the speaker, a distinguished cohort of marketing executives with experience across a wide range of industries, and network with other like-minded people. The event took place on 12th October at 7.00pm at ESCP Business School’s London Campus.
Guillaume Alexandre, Director, Pearson Ham Consulting. An ESCP Business School Alumnus, Guillaume has over a decade of experience in developing, testing and fine-tuning price management approaches to achieve measurable performance improvements. He has helped clients to build pricing capabilities in more than twenty countries, to preserve their market share in difficult environments, support ambitious growth plans or optimise margins