Where is creativity in consumer research? Reflecting on creativity in academic marketing research.
By Dr Ben Voyer, Associate Professor at ESCP Business School [...]
How do social media persuade and is it possible to transport employees into negative reviews?
By Dr Tom van Laer A fancy term for persuasion [...]
Big Data: from Analytics to Creativity
A recent Marketing Week article covering our June Big Data [...]
On simplicity: Why being creative can mean doing things simply.
By Dr Ben Voyer, Associate Professor at ESCP Business School [...]
“Academic papers are a terrible discussion forum” so should I start writing books instead?
By Dr Tom van Laer A response to Why Academic [...]
