Creative Predictive Analytics Challenge: How Can Your Data Make an Impact?
Last month, ESCP Business School's Associate Professor Dr Hsin-Hsuan Meg Lee kicked-off a one-week project in collaboration with Dr Lorena Blasco-Arcas, Academic Director of the MSc in Marketing & Digital [...]
How this Young Head of Innovation Shapes the Future of Retail for a Global Brand’s Flagship Store
Ramona Tudosescu, Head of Innovation of Galeries Lafayette Champs-Élysées, reveals how she brings the latest digital technology into the retail experience and how ESCP Business School's MSc in Creativity Marketing [...]
The Power of a Strong Concept in Marketing #BIGPICTURE2019
Written by Laurent François, Creative Strategist and Founder of RE-UP Last month, I had the opportunity to be a coach for the 9th edition of the L'Oréal's Big Picture. Big [...]
Disruption in the Workplace of the Future and How You Can Anticipate It
Many worry that the growth of digital transformation and AI will lead to machines and robots replacing human workers and see this advancement in technology as a threat, rather than [...]
Professorship in Creativity Marketing
PROFESSORSHIP IN CREATIVITY MARKETING #theinnovationfactory by L'Oréal A fascinating day offered to ESCP Business School students by the L'Oréal Professorship in Creativity Marketing. GENEROUS WOULD BE THE MOST APPROPRIATE WORD [...]
Why we should be worried about the global AI rat race
ESCP Business School professor Dr Terence Tse shares new insights on the progress of AI. The global AI race is moving faster than ever, with countries competing to become number [...]
STAY AHEAD OF THE CURVE
How can you take your career to the next level and stand out from the crowd? Studying Creativity Marketing at ESCP Business School can open new possibilities for you!
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