Two minds, three ways: dual system and dual process models in consumer psychology
Authors: Alain Samson and Benjamin G. Voyer Publisher: Springer Cited as: Samson, [...]
“Academic papers are a terrible discussion forum” so should I start writing books instead?
By Dr Tom van Laer A response to Why Academic [...]
BIG DATA AND MARKETING: FROM ANALYTICS TO CREATIVITY
Overview How can a creative approach to big data dramatically [...]
Creativity Marketing Research Seminar Series
Overview The Creativity Marketing Centre (CMC) at ESCP Business School [...]
How do major European companies communicate their corporate identity across countries? – An empirical investigation of corporate internet communications
Authors: Chris Halliburton and Agnes Ziegfeld Publisher: Taylor Francis Online Cited [...]
Pan-European Marketing ten years after 1993 – A current appraisal and proposed conceptual framework
Author: Chris Halliburton and Reinhard Hünerbergb Publisher: Taylor Francis Online Cited as: Halliburton, [...]
