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The success of the first two editions, held in Paris in 2017 and 2019 has confirmed a solid interest in our community for sharing current research at the intersection of neo-institutional theory and marketing.

This conference on Bringing Institutional Theory to Marketing aims at understanding how consumptions practices emerge at the first place, how they erode and how they are disrupted or maintained. Because the customer cannot be considered as a cultural dope, companies are no longer the unique agent of making markets. We expect fresh knowledge that challenge the conventional view of market agents and the dynamic of consumption practices evolution through the lens of institutional theory.

After the success of the first two editions in 2017 and 2019, we are pleased to announce the organization of a third edition of the “Bringing Institutional Theory to Marketing” conference (NITMKTG 2020).

This third edition aims to continue to build a community and to develop scholarship at the intersection of neo- institutional theory and marketing.

As in the first two editions, topics covered in the conference include but are not limited to:

  • How consumption practices emerge in the first place
  • How consumption practices are maintained and continue over time
  • How consumption practices erode and collapse
  • How illegitimate consumption practices evolve over time. Why do some illegitimate consumption practices become legitimate whereas others disappear?
  • The role of consumers as agents in the shaping of consumption practices at the macro level
  • Beyond the firm-consumer dyad, the role of media, critics, technology and professions in legitimating and delegitimizing consumption practices
  • How collaborative dynamics among companies legitimate new market products and new consumption practices in emerging industries?

All submissions will go through blind review process.

07  March 2020 Deadline for submission of short papers (around 2000 words)

15 April 2020 Notification of acceptance/rejection
Online registration opens and information regarding accommodation and travel suggestions will be available.

For the latest information about this event, please check regularly this page and follow us on Twitter: @Creativitymktg

Formatting:

Everything should be in 12 point Times New Roman font and double spaced.

Length

Short paper length should be around 2000 words excluding references.

Structure:

The first page should contain the title of the paper, a 50 words abstract and 5 key words.

The references are presented at the end of the manuscript using the APA style.

Organizing and Scientific Committee

  • Karim Ben-Slimane, ISC Paris Business School, France
  • Damien Chaney, South Champagne Business School, France
  • Ashlee Humphreys, Northwestern University, USA
  • Bernard Leca, ESSEC Business School, France
  • Marie Taillard, ESCP Business School, UK

ISC Paris Business School

Established in 1963, ISC Paris Business School is committed to providing business students with the high quality management skills necessary to operate and perform in a global environment. All our programs in Business and Management Studies give our students access to unlimited competences which will surely boost them in their later careers. With our network of more than 155 partner universities in over 51 countries, we not only provide unlimited career opportunities for our students, but also encourage them to discover a diversity of cultures in order to gain a broader international perspective.

South Champagne Business School

Established in 1963, ISC Paris Business School is committed to providing business students with the high quality management skills necessary to operate and perform in a global environment. All our programs in Business and Management Studies give our students access to unlimited competences which will surely boost them in their later careers. With our network of more than 155 partner universities in over 51 countries, we not only provide unlimited career opportunities for our students, but also encourage them to discover a diversity of cultures in order to gain a broader international perspective.

 

Creativity Marketing Centre (CMC) at ESCP Business School

The Creativity Marketing Centre is a platform for thought-leadership and knowledge exchange on the role of creativity as a driving force of value in marketing. The Centre brings together academics, marketing practitioners and experts from all sectors, eager to participate in harnessing creativity to rethink the rules of the game in marketing. The Centre engages in cutting edge academic research on creativity and its role in strategic rethinking and marketing. Marketers need creativity, alongside rigorous analysis, to leverage the opportunities and meet the challenges that result from volatile contexts, markets redefined by interactive and mobile technologies, and the ever-increasing expectations of diversified stakeholders for transparency and engagement.

Please note that discounted rates have been arranged for the Conference participants in Hotels nearby the ESCP Business School London campus (NW3). For more information please check here soon.

HOTELS WITH SPECIAL RATES:

Three hotels have offered to ESCP Business School visitors a special price, which can be obtained when quoting “ESCP Business School” with your booking:

1. Langorf Hotel

£90 for the single room, £110 for the double room and £120 for the executive double room (prices include breakfast and VAT)*

20 Frognal, London NW3 6AG, Tel +44(0)20 7794 4483.

*Offer subject to availability

To book a room with the above offer please contact the hotel directly:  info@langorfhotel.com

2.  Best Western Swiss Cottage

4 Adamson Road, Swiss Cottage, London NW3 3HP, Tel. +44(0)20 7722 2281.

To book a room please contact the hotel directly.

3. Holiday Inn Express Hotel London-Swiss Cottage

52-156 Finchley Road, London NW3 5HS, Tel. +44(0)20 7433 6666.

£89.50 for a single room or double room (prices include breakfast and VAT)

Other hotels:

Quality Hotel Hampstead
5 Frognal, London, NW3 6AL, Tel. +44 (0)20 7794 0101.

Avoca House Hotel
46 Belsize Park, Swiss Cottage, London NW3 4EG, Tel. +44 (0)20 7722 7777.

Dillons Hotel
21 Belsize Park, London NW3 4DU, Tel. +44 (0)20 7794 3360.

Charlotte Guest House
195 – 197 Sumatra Road, London NW6 1PF, Tel. +44 (0)20 7794 6476.

Registration Fees include

  • June 22 & 23 lunches
  • 4 Coffee breaks
  • Diner on June 22
  • Cocktail reception on June 23 at the evening

For Ph.D. students please send us a proof by e-mail: 190 €

For faculty members: 300 €

Registration deadline: April the 30th.

ESCP Europe Business School London Campus

Address: 527 Finchley Road, NW3 7BG.

For more information on how to get to our campus, please click here.

Details will be announced soon. Stay tuned!