ESCP Europe Business School

Ongoing Projects

With 50 students and 70 graduates and 10 or more researchers and partners, there is no dearth of Creativity Marketing projects to talk about.  Some of the projects are focused on academic research and can be found under the Research tab, but many projects engage in the practice of creativity marketing and its outcomes.  This section presents some of these ongoing projects before they are turned into more formal reports and articles.  Many are based on work performed by the Master in Marketing and Creativity participants as part of their coursework, and are selected for their quality and insights.


Active projects
The ESCP Europe Master in Marketing and Creativity curriculum includes a module in which students develop social enterprise marketing strategies. The module is entitled ‘Raising the Pyramid’ after the Base of the Pyramid strategies originally discussed by the late C.K. Prahalad. These strategies offer interesting examples of creative distribution solutions.
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