Programmes

Master in Management & The London Specialisation in Creativity Marketing Management

Introducing the Programme

Placed 7th worldwide in the 2015 Financial Times Master in Management rankings, the ESCP Europe MIM is a life-changing option for any career-focused student searching for both a European Identity and a Global Perspective.

This two-year, full-time general management Master programme provides the opportunity to study in up to three countries, with options ranging from ESCP Europe's own six European campuses to our 70 partners worldwide. Designed for students with Bachelor degrees (or equivalent) in any field of study (Master programme) or those without who have previously completed at least two years of university education (Pre-Master programme in preparation for the two-year MIM), it features more than 20 specialisations in Finance, International Business, Marketing, Sustainable Development and many more.

The integrated programme curriculum, taught across five ESCP Europe campuses, offers the possibility to obtain up to three national degrees in ESCP Europe campus countries (Germany, UK, Spain, France, and Italy) - plus the option of dual degrees with our academic partners across the globe.

Because we value practical experience as an essential asset, Master in Management graduates leave with a minimum of 40 weeks of professional experience. This ensures that you leave the programme with not only a world-class academic qualification, but also the invaluable intercultural practical experience top recruiters are looking for.

In addition to the study-internship structure, we also offer the possibility of following an apprenticeship study track, allowing for systematic structured periods at the School whilst also working in a firm for an extended learning experience.

If you are looking for international exposure, professional experience and a curriculum recognised as one of the best in the world, look no further than ESCP Europe's Master in Management.

The London Specialisation in Creativity Marketing Management

An option in Creativity Marketing Management is offered on the London Campus, developed on the basis of the MSc in Marketing and Creativity, an innovative and extremely successful programme offered for the past six years exclusively on the London Campus. The option takes advantage of the vast expertise of the London Campus in that area - including a) world experts, as well as b) the Creativity Marketing Centre, a research centre and think tank in marketing that has being launched on the London Campus in June 2012.

Creativity Marketing is a new approach to marketing which recognizes that the job of marketers has evolved greatly over the recent past and requires new competences and a new mindset. Successful marketers stay ahead of the curve by putting creativity at the centre of their strategic thinking and day to day operational practice; our graduates excel in their subsequent dynamic careers in world leading corporations by learning to unleash the value of creativity both in themselves and in those around them.

The creativity element is infused throughout the option's curriculum and reflected in the illustrative cases and best practices from a range of sectors including the creative industries and traditional marketing careers. 

Throughout the curriculum, a balance is sought between a) creativity and b) analytical rigor. Much of the content is therefore devoted to the thorough situation analyses that must precede the elaboration of a truly creative marketing management within a recognised set of constraints. Best practice cases are studied in depth and discussed in order for students to acquire fluency in the combined use of creativity and analysis in their contemporary marketing thinking. Having reviewed the fundamental building blocks of marketing management, students will be encouraged to explore creative solutions to issues such as commoditization of marketplaces, consumer skepticism, channel conflicts, global competitive pressures, life cycle challenges and many more contemporary issues; and they will be encouraged to question or extend into the new era existing traditional approaches and to seek out opportunities to bring creativity to bear into the development of customer-centric marketing efforts.

Joining the option

Because of the demanding and creative nature of the options, admission to the option is competitive and requires a high level of motivation. Students must submit to the London Program Office and the Director of the Specialisation (Prof. Minas Kastanakis) their full CV and a letter of motivation that will be evaluated in order to gain acceptance to this highly sought-after option.

 

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