7-11 February 2018, London
Global Issues in Marketing (1½ days)
Managing for Social Impact (1½ days)
This module equips participants with the new approaches and skills required for the evolving and complex task of managing global brands. How can a product originally developed to serve a purely local market evolve into a global player? How should an established global brand adapt its 'one size fits all' approach in the new, developing markets where future growth lies?
And because sustainability will play a crucial role in the future success of forward-thinking companies, participants will learn how to develop approaches that, in the words of the Bruntland Report, 'meet current customer needs without compromising the ability of future generations to meet their own needs'