ESCP Europe Business School
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Delivering Innovation

1-3 October 2019, London

Breakthrough Strategies, Business Analysis & Planning  (1½ days)

The Marketing of Innovation (1½ days)

This module takes a systematic approach to show how creative problem-solving and business planning can be combined for competitive advantage, Class discussions involve real examples of turbulent changes in various industries on a global scale and participants learn how to leverage 'blue ocean' strategies, innovative business models and collaborative business networks. 

The course provides a set of integrated frameworks and tools to help companies stimulate innovation, develop new products and take them successfully to market, and participants work in teams to apply the acquired skills to the development and presentation of a business plan.

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