ESCP Europe Business School

Data-Driven Marketing

1-3 July 2019, London

Marketing Analytics (1½ days)

Measure & Optimise for Performance (1½ days)

This Masterclass is for executives whose role requires them to master the unprecedented opportunities available through the rise of Big Data and rich analytics.  It shows how competitive advantage and value can be extracted by deploying a good understanding of analytics, but also a fair dose of marketing creativity.

As Albert Einstein famously said, "Not everything that can be counted counts, and not everything that counts can be counted."

The sessions will answer questions ranging from what to look for in data, how to do so, how to integrate results and insights into a decision-making process, to communicating insights effectively within the organisation using story-telling and visual techniques.

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