31 January - 3 February 2017
Introduction to Creativity Marketing
Brands & Brand Value
This Masterclass concentrates on developing a new attitude to marketing practice, one that questions and challenges, redefining conventional wisdom by identifying opportunities to deliver value and differentiation in all elements of the marketing mix and across multiple strategic levers.
Using practical examples and exercises involving global and regional markets, the role of brands in a post-digital world is explored from the perspective that value creation begins with, and is driven by, customer experience and benefits. The direct link is made between building brand identity and equity and the delivery of business and shareholder value.
Professors: Dr Marie Taillard, Peter Stephenson - Wright and Chris Halliburton.
Fees, Admissions & More Information
Each Masterclass is priced at £2,200. Discounts are available to ESCP Europe alumni and Corporate Partners. No application fees apply for Masterclasses.
Participants completing all 8 Masterclasses can add a graduation package for an additional £4,400 in order to obtain the Executive Master in Marketing and Creativity.
For information about ESCP Europe's Marketing and Creativity programmes and the Masterclass Series, entry routes and all admissions enquiries, please contact Crochenka McCarthy, Admissions Coordinator, via email or by calling +44 (0)20 7443 8823.