CREATIVE & STRATEGIC MARKETING MASTERCLASS SERIES
2017 - 2018
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Why Our Masterclasses?
The practice of Marketing is evolving today at a quicker pace than at any time before. The development of global channels, social media and big data have all redrawn the relationship between organisations and their customers, giving both an equal stake in shaping the brand's image - whether in consumer or B2B markets.
There is an overwhelming choice of new communications channels and sources to be mastered and combined. Brands no longer advertise themselves to consumers; rather, consumers use brands to advertise to others. And the rise of global markets means that products and services need to differentiate themselves in ever more creative and innovative ways.
The Masterclasses in Creative and Strategic Marketing from ESCP Europe Business School are a direct response to conversations with senior marketers at some of the world's leading brands. These have revealed a concrete need for targeted professional training to enable marketing executives to add to their existing knowledge and skills and keep up with the rapid rate of change in the marketing world.
What We Offer
The Masterclass Series is a programme of separate three-day interactive learning sessions for current marketing professionals, each covering a different aspect of the rapidly-evolving cutting edge of marketing.
Sessions can be taken individually or built-up over time as an integrated set of modules leading to a Diploma or Masters qualification.
They are a quick and effective way for organisations to upgrade and grow the capabilities of their existing marketing people, allowing attendees to network with, and learn from, the experience of their peers. As a result, the Masterclasses challenge participants to find new and creative ways to deliver all aspects of their job.
These interactive and highly-participative sessions are led by members of ESCP Europe's outstanding international facility and incorporate the latest learning from the School's successful Executive Marketing & Creativity Masters programme and the Creativity Marketing Centre @ ESCP Europe which is our platform for innovative industry thinking.
Companies as diverse as Google, BMW, L'Oreal and Uber have already benefited from the knowledge, skills and most importantly - attitude - acquired by alumni of ESCP Europe's Marketing and Creativity programmes, now available for the first time as individual modules delivered by one of the world's leading business schools, with deep experience in executive and bespoke training programmes.
- Core Marketing Skills
- Managing Creativity
- Customer Intelligence
- Strategic Communications
- Data-Driven Marketing
- Delivering Innovation
- Operational Marketing
- The Global Context
Fees, Admissions & More Information
Each Masterclass is priced at £2,200. Discounts are available to ESCP Europe alumni and Corporate Partners. No application fees apply for Masterclasses.
Participants completing all 8 Masterclasses can add a graduation package for an additional £4,400 in order to obtain the Executive Master in Marketing and Creativity.
For information about ESCP Europe's Marketing and Creativity programmes and the Masterclass Series, entry routes and all admissions enquiries, please contact Crochenka McCarthy, Admissions Coordinator, via email or by calling +44 (0)20 7443 8823.
For general information about the Executive Master in Marketing and Creativity (EMMK) please clcik here. Completing individual Masterclasses allows progression to the full EMMK programme.