Today's business leaders must be able to conceive,
demonstrate, organise and deliver innovative ideas. Communication
is a crucial tool through which they succeed in this process.
Poorly communicated business ideas, even when fundamentally sound,
often fail to engage with their audiences.
"Communication is a complex process: It is an individual and
collective effort in identifying and transferring meanings, and we
need to find creative ways to make sure those meanings are
accurately shared with our audiences," said Dr Kamran Razmdoost, Interim Co-Director of
MSc in Marketing & Creativity.
As part of our Creativity Marketing Seminar Series, ESCP Europe Business School and
its Creativity Marketing Centre hosted an event entitled 'Put a
Magic Spell on Your Communications' with Speakers Jeremie Zimmermann and Adrien Moulard, Co-Founders of Magicien de la Communication.
The event took place on 16th October at ESCP Europe's London
Campus, bringing together alumni members and students from the Bachelor in Management, MBA in International Management, MSc in Energy Management, and Master in Management.
The importance of effective communication in the business
Effective communication makes a significant impact on business
efficiency: It can inspire others to act, encourage smooth
processes, encourage new ways of thinking, build strong
partnerships, and help business representatives have a profound
effect on their audience.
As a matter of fact, communication is everywhere! Regardless of
role, industry or career stage, strong communication skills are a
key requirement today. The ability to clearly set directions,
information and messages in a way that others can understand and
follow is essential to managing a business and team running
And we keep communicating all the time: "When we are not
communicating with others, we are communicating with our own self.
This is why it is so paramount to understand communication better,"
said Jeremie Zimmermann, Co-Founder of Magicien de la Communication
and an ESCP Europe Alumnus of the Master in European Business
programme, now the MBA in International Management.
The importance of better dealing with one's inner
Because people rarely know how their inner communication works,
we are often subject to it - and emotions can lead us astray! This
impacts how we behave and communicate with others.
"To enjoy a boost in efficiency and achieve better results, both
personally and collectively, people need to regain control over
their inner processes, how thoughts, emotions, behaviours and
feelings interact with one another in loops. Business leaders need
to mitigate cognitive bias, destructive thinking and boost
creativity," said Adrien Moulard.
He also added that, "To accomplish this, it is crucial to
understand how our brain interprets reality, and give our brains
the right messages."
How to improve one's communication
Most learnings (including communicating) go through four
After making a conscious effort to acquire the skill (level 3),
magic happens and our brain makes it automatic (think of writing,
driving, etc.). Becoming unconsciously competent allows us to save
energy for other tasks (thinking while driving, for instance). But
when we have levelled off, we are on automatic pilot and do not
improve anymore. This is why it is so hard to change habits.
Hence, to enhance our communication, we need to go one step down
by becoming "consciously competent" again and allow ourselves to
make mistakes. To make this process happen, you need to change the
way you do things and learn differently. It will automatise the
process and update it to your skill set.
The magic communicator
Beyond the tricks, magic is all about understanding and using
the processes of psychology, suggestion, and how to direct and
manage your audience. This is why there is so much to transfer to
Learning how to communicate as a magician - to read people well,
direct attention, find the right words in the right time - allows
you to surprise your audience, create a magic moment and have the
greatest impact possible.
Jeremie explained how, through effective communication, a top
representative in the banking industry was able to deal better with
her stress, understanding the mechanisms beyond her thoughts and
emotions, and upgrade them.
- Regain control: Achieve your personal power through the
understanding of inner processes.
- Focus on the goal: Use your creativity, imagination and project
yourself in the future and how it may look - it will tell your
brain where to go.
In a word, maximise the efficiency of your internal
communication to expand your external one.
To demonstrate how powerful strong connections are, Jeremie
encouraged some members of the audience to participate on a couple
of magic tricks, allowing attendees to see the impact of
communication on the participants and others.
Communication: The road to happiness
"Happiness is closely linked to the quality of our relations in
both professional and personal environments. It is essential that
we master the art of becoming better communicators by acknowledging
that we are in the process of getting something with people, rather
than getting something out of people," said Jeremie.
"We see communication as a dancing art: It is all about adapting
to the other gracefully," said Adrien. This can be achieved by
reinforcing three core skills, both within inner and interpersonal
"Communicating better and creatively with yourself and others is
essential to succeed in both professional and personal contexts,"
Interested in becoming a marketing expert who
understands how to implement creativity and deal with the
challenges that may come from business practice? Check out how ESCP
Europe's MSc in Marketing and Creativity - Ranked #5 Master in Marketing in the
World by QS - will equip you with the tools you'll
You can also join us on Tuesday, 27 November at
5:00pm (UK time) for your chance to learn more about the programme
curriculum, our unique philosophy, what projects students work on,
what are the key skills & competencies they get, employability
opportunities, progression statistics and more.
To register, please click here.
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