ESCP Europe Business School

CMC Blog

Posted by Kudzayi Ngwerume at 0:00 - 0 Comments

A recent report has shown that in addition to conflict, climate change is contributing to food insecurity across some parts of the continent: ''224 million people are now reportedly under-nourished on the continent, an increase of over 20 million in recent years. The reasons for this are complicated but related to the increasing pressures of extreme weather events. Rising temperatures and a greater prevalence of droughts across the continent has led to repeated crop failures.'' Widely read and widely shared, this topic is not trending in Africa.

Africa's environment is under serious threat, and along with it the very livelihoods of it's people. The Guardian report on the cocoa industry in Ivory Coast highlighted how the country's rainforest cover is being destroyed at a staggering rate- going from covering 25% of the country to just a mere 4% in just two decades.

Pic 1

Source: The Guardian

At the same time, ''Africa has the highest levels of severe food insecurity, affecting 27.4% of the population - almost four times that of any other region.'' according to the report cited in the Guardian. As our environment is destroyed for short term economic development, we place ourselves at the mercy of changing climate conditions.

Africa needs a mind shift when it comes to protecting the environment, and the future of it's people on the continent. A shift that will begin to look at development in Africa with the belief as they say that, ''We do not inherit the earth from our ancestors, we borrow it from our children''.

The role of creativity and innovation

Looking towards our leadership and expecting them to develop the will and ambition to tackle climate change related issues is not the way forward. Maybe the hope lies with us the people. As citizens we have shown that we are capable of developing our own solutions and setting trends that others will follow. If we can leapfrog the West in mobile money, we can leapfrog the West in protecting what's left of our biodiversity and redesigning economic development so it benefits both people and planet. Africans are creative, and it's time we bring that creativity and innovation to saving the only continent we have.

Creativity and innovation can power a greener future.

Kudzayi Ngwerume is Environmental Communications EMEA & ESCP Europe Executive Master in Marketing and Creativity (EMMK) Class of 2016.

Feeling inspired by Kudzayi's blog? To follow in her footsteps, check out ESCP Europe and its Marketing & Creativity programmes:

Useful links:

ESCP Europe Business School
MSc in Marketing & Creativity
Executive Master in Marketing and Creativity

Latest comments

There are no comments yet. Be the first to comment this post!


Get Social & Share


Latest from CMC Blog
Most active posts
How to Build a Billion Dollar App - 7 Comments
Posted by Creativity Marketing Centre @Creativitymktg
at 24/06/2015 7:49
Who's creative, who's not? - 3 Comments
Posted by Benjamin Voyer
at 09/11/2012 10:00
‘Growth hacking’, the new marketing trend in startups - 3 Comments
Posted by Vishal Kapadia - @vishkap
at 05/11/2012 15:10
The Vicious Spiral of Consumer Expectations of Creative Brands - 2 Comments
Posted by Benjamin Voyer
at 07/01/2013 12:45
Are retail stores dinosaurs? - 1 Comments
Posted by Minas Kastanakis
at 15/03/2013 10:37
Kristine de Valck, dry chicken, and paintball - 1 Comments
Posted by Tom van Laer - @tvanlaer
at 05/03/2013 16:18
Shakespeare was wrong - 1 Comments
Posted by Peter Stephenson-Wright
at 12/02/2013 13:50
How should companies respond to stories in social media? - 1 Comments
Posted by Tom van Laer - @tvanlaer
at 19/11/2012 11:50
Value as process - 1 Comments
Posted by Vlad Glaveanu
at 16/11/2012 11:31
Latest posts
What is the Secret of Building a Disruptive App? Here’s What You Need to Know
Posted by Creativity Marketing Centre @Creativitymktg
at 08/07/2019 10:24
Everything You Know About AI Is Wrong
Posted by Dr Terence Tse
at 04/07/2019 10:23
The Power of a Strong Concept in Marketing #BIGPICTURE2019
Posted by Laurent François
at 23/05/2019 7:43
Latest comments
On How to Build a Billion Dollar App by Free FIle Hosting

Anything in here will be replaced on browsers that support the canvas element