On Transitioning from a Corporate to NGO
Environment and Working on Social Good
Like many of our MSc in Marketing & Creativity alumni,
Ana Marcela Suclla (Class of 2013) chose to steer away from the
more typical corporare marketing jobs. Ana's passion for managing
for impact in rural development - and her desire to effect true
global change through her career - is worthy of note. Read on to
see how her experience at ESCP Europe shaped her unique career
What is your current position?
I'm currently working as an Executive Director at the Fundación
Custer in Peru. The organisation funds the Aprendamos Juntos Project,
whose mission is to provide children with the tools for a
successful learning process and to empower them during their first
two years of school education.
Currently, only three out of ten students have the educational
level matching their grade in urban zones; this rate tends to get
more critical in rural zones. Only 30% of students in the second
grade have the educational level that corresponds to the second
grade - the rest of the population has the educational level of the
first grade, or less. This situation is a consequence of diverse
factors, from a low level of familial education leading to
uninspiring environments and high rates of domestic violence, to a
lack of efficiency of the public education system.
In Aprendamos Juntos we focus our programme in the first two (and
most important) years of education around three main axes: Learning
empowerment, family and mentors.
What was your position before starting at ESCP
I was a Product Manager at EF
Education First. It's a company also related to education,
which sells innovative immersive language programmes abroad.
Please tell me a bit about your career path since
graduating the MSc in Marketing & Creativity, and explain What
made you realise that you wanted to steer away from big
While studying for the MSc in Marketing & Creativity, I
participated in two projects which definitely had an impact on me,
despite being unaware of it at that time. Those projects were both
related to developing sustainable strategies for NGOs: one was
Wikirate and the other was Marketing For Change.
Right after graduating from ESCP Europe, I fulfilled my stage or
master's internship at Carlson Wagonlit Headquarters for EMEA in
Paris, as an International Project Manager JR. There, I supported
the prospecting strategy and the elaboration of proposals for our
After this, I returned to Peru where I soon began working in the
private sector, again selling services. After a while working as a
Business Unit Manager for a real estate company, I got involved on
a campaign with the civil association called Enseña Peru,
supporting their fundraising strategies to achieve their mission.
The experience was incredibly gratifying, and it was at that point
that I realised I wanted to work for organisations which delivered
a true impact in our global community. I also knew that didn't want
to transfer to a CSR department of big corporate company, which
felt too much like a compromise. I wanted to make changes from the
To read the full article, please visit ESCP Europe Business School.
to: CMC Blog