ESCP Europe Business School

CMC Blog


On Transitioning from a Corporate to NGO Environment and Working on Social Good Campaigns

Like many of our MSc in Marketing & Creativity alumni, Ana Marcela Suclla (Class of 2013) chose to steer away from the more typical corporare marketing jobs. Ana's passion for managing for impact in rural development - and her desire to effect true global change through her career - is worthy of note. Read on to see how her experience at ESCP Europe shaped her unique career path.

What is your current position?
I'm currently working as an Executive Director at the Fundación Custer in Peru. The organisation funds the Aprendamos Juntos Project, whose mission is to provide children with the tools for a successful learning process and to empower them during their first two years of school education.

Currently, only three out of ten students have the educational level matching their grade in urban zones; this rate tends to get more critical in rural zones. Only 30% of students in the second grade have the educational level that corresponds to the second grade - the rest of the population has the educational level of the first grade, or less. This situation is a consequence of diverse factors, from a low level of familial education leading to uninspiring environments and high rates of domestic violence, to a lack of efficiency of the public education system.

In Aprendamos Juntos we focus our programme in the first two (and most important) years of education around three main axes: Learning empowerment, family and mentors.

What was your position before starting at ESCP Europe?
I was a Product Manager at EF Education First. It's a company also related to education, which sells innovative immersive language programmes abroad.

Please tell me a bit about your career path since graduating the MSc in Marketing & Creativity, and explain What made you realise that you wanted to steer away from big corporations?
While studying for the MSc in Marketing & Creativity, I participated in two projects which definitely had an impact on me, despite being unaware of it at that time. Those projects were both related to developing sustainable strategies for NGOs: one was Wikirate and the other was Marketing For Change.

Right after graduating from ESCP Europe, I fulfilled my stage or master's internship at Carlson Wagonlit Headquarters for EMEA in Paris, as an International Project Manager JR. There, I supported the prospecting strategy and the elaboration of proposals for our clients.

After this, I returned to Peru where I soon began working in the private sector, again selling services. After a while working as a Business Unit Manager for a real estate company, I got involved on a campaign with the civil association called Enseña Peru, supporting their fundraising strategies to achieve their mission. The experience was incredibly gratifying, and it was at that point that I realised I wanted to work for organisations which delivered a true impact in our global community. I also knew that didn't want to transfer to a CSR department of big corporate company, which felt too much like a compromise. I wanted to make changes from the grassroots levels.

To read the full article, please visit ESCP Europe Business School.

<- Back to: CMC Blog

Latest comments

There are no comments yet. Be the first to comment this post!


Get Social & Share


Latest from CMC Blog
Most active posts
How to Build a Billion Dollar App - 7 Comments
Posted by Creativity Marketing Centre @Creativitymktg
at 24/06/2015 7:49
Who's creative, who's not? - 3 Comments
Posted by Benjamin Voyer
at 09/11/2012 10:00
‘Growth hacking’, the new marketing trend in startups - 3 Comments
Posted by Vishal Kapadia - @vishkap
at 05/11/2012 15:10
The Vicious Spiral of Consumer Expectations of Creative Brands - 2 Comments
Posted by Benjamin Voyer
at 07/01/2013 12:45
Are retail stores dinosaurs? - 1 Comments
Posted by Minas Kastanakis
at 15/03/2013 10:37
Kristine de Valck, dry chicken, and paintball - 1 Comments
Posted by Tom van Laer - @tvanlaer
at 05/03/2013 16:18
Shakespeare was wrong - 1 Comments
Posted by Peter Stephenson-Wright
at 12/02/2013 13:50
How should companies respond to stories in social media? - 1 Comments
Posted by Tom van Laer - @tvanlaer
at 19/11/2012 11:50
Value as process - 1 Comments
Posted by Vlad Glaveanu
at 16/11/2012 11:31
Latest posts
What is the Secret of Building a Disruptive App? Here’s What You Need to Know
Posted by Creativity Marketing Centre @Creativitymktg
at 08/07/2019 10:24
Everything You Know About AI Is Wrong
Posted by Dr Terence Tse
at 04/07/2019 10:23
The Power of a Strong Concept in Marketing #BIGPICTURE2019
Posted by Laurent François
at 23/05/2019 7:43
Latest comments
On How to Build a Billion Dollar App by Free FIle Hosting

Anything in here will be replaced on browsers that support the canvas element