CMC Blog

Posted by Miguel J Saavedra @migsaave at 5:01 - 0 Comments

As part of the Managing for Social Impact module on the MSc in Marketing and Creativity, I was a member of a team of 11 ESCP Europe students who travelled to the Philippines in July. Our trip was in partnership with Gawad Kalinga (GK), a Philippines-based NGO, and was paid for by each of us individually (although we raised funds as a group). The objective was to develop the skills necessary to generate positive social impact in our future careers as managers. 

We arrived in the Philippines at 7:00pm on a Saturday night. For all of us, this was our first time in the Philippines; for some, our first trip to Asia. We were definitely pushed out of our comfort zone right from the start!  That first night we stayed with Filipino families in Manila. A long night, since we slept on the floor on mats and blankets. Shower time the next morning was quite a challenge; we even had to use a bucket to flush the toilet. We met up to have breakfast together, and took the opportunity to immerse ourselves in the local community of Taguig, formerly known as Little Tondo - Tondo being the largest slum area in Manila.

Then it was time for the final leg of our journey. As we drove to the GK "Enchanted Farm" 40 minutes from Manila, our excitement and curiosity to see it grew. This was where we would be spending the next two weeks,  working on a sustainability project. We were greeted by our hosts and soon found out more about our task.

GK is an Asian solidarity movement for sustainable and inclusive development, and the mission we were given was to support their newest social enterprise, a travel agency called MAD Travel (http://madtravel.org). The vision - and the challenge - would be to develop a solid business plan, based on the social business lean canvas and integrating both an innovative business case and the social case. We must think creatively to develop awareness in socially conscious travellers; the kind who want to volunteer and have an impact even when taking time out for a holiday. Those who see tourism as a chance to learn in a relaxed, informal way about the social challenges of the areas they visit.

To achieve this, it would be important for MAD Travel to offer experiential study tours on a large scale, with international schools, universities and business schools as partners.

Our days with GK were very productive. It is certainly a highly innovative social enterprise, and we benefitted from much experiential learning. We had the chance to share life with Filipino families: eating with them some nights, working in the rice fields and getting to know all the imaginative enterprises they are running at the Enchanted Farm. One of the pioneering social initiatives that comes to my mind is Push and Play (https://www.facebook.com/PlushAndPlay), who name their toys after local celebrities, with the intention that children will play with toys that are tied to their culture

After our very focused and immersive 15-day experience at the Enchanted Farm we formulated our business, social and creative recommendations for MAD Travel. We proposed that they focus on two main segments within the European to gain awareness, recognition and partnerships from business schools in order to keep developing local social entrepreneurs and give communities the chance to provide a better future for their children. Social tourism has a multiplier effect - socially conscious travellers can add value to local communities, not only financially, but also with new skills and a sense of empowerment and self-worth. 

This mission introduced us to the concepts of holistic development, social entrepreneurship, sustainable prosperity, culture, peace and globalization. The principles we saw in action have demonstrated their effectiveness in creating innovative, sustainable and scalable social impact, through inclusive value chains and ecosystems that alleviate poverty. With a population of 100 million, 30% of whom are poor, many societal challenges remain for creative problem-solving in the Philippines.

Though we learnt much from social entrepreneurship and social tourism, and each of us experienced different things during our stay at the Gawad Kalinga Enchanted Farm, I think that the most special thing we took from it is the importance of investing one's work with passion and inspiration in order to succeed. It doesn't matter if you have financial resources or not, or a high profile education. It's about being willing to help, and to add value with every step you make in life. Since my time at GK I always judge the decisions I make according to the added value of my actions. And adding value comes with passion and inspiration. Even if you are not having the brightest day, keep your smile on - because everyone is fighting for something in life, whether it's poverty, a sick relative, loneliness or whatever.

If you want to explore our project further, look for the public Facebook album "Taking over the Philippines" by Migsaave Ferrario, where you can see posts from our experiences at the Gawad Kalinga Enchanted Farm. 

If you would like to find out more about ESCP Europe's Marketing and Creativity programmes REGISTER for a virtual info session on 22nd October at 5:00 pm (UK Time), please click here to register.

Find out more about Executive Master in Marketing and Creativity
Find out more about the MSc in Marketing and Creativity

If you would like to know more about ESCP Europe and its postgraduate programmes we invite you to come to our annual Open Doors event on Saturday 10th October in London.

This all-day event will combine presentations, workshops and panel discussions, all designed to give you an idea of what happens at ESCP Europe, The World's First Business School (est. 1819). We will also provide refreshments and networking sessions, allowing attendees to mingle informally with both each other and members of the School's staff and faculty. To register, please click here.

Students from the MSc in Marketing & Creativity programme and Gawad Kalinga representatives

GK

To see more pictures, please click here.

Latest comments

There are no comments yet. Be the first to comment this post!

Comment

Captcha
Get Social & Share

Instagram

Latest from CMC Blog
Most active posts
How to Build a Billion Dollar App - 7 Comments
Posted by Creativity Marketing Centre @Creativitymktg
at 24/06/2015 7:49
Who's creative, who's not? - 3 Comments
Posted by Benjamin Voyer
at 09/11/2012 10:00
‘Growth hacking’, the new marketing trend in startups - 3 Comments
Posted by Vishal Kapadia - @vishkap
at 05/11/2012 15:10
The Vicious Spiral of Consumer Expectations of Creative Brands - 2 Comments
Posted by Benjamin Voyer
at 07/01/2013 12:45
Are retail stores dinosaurs? - 1 Comments
Posted by Minas Kastanakis
at 15/03/2013 10:37
Kristine de Valck, dry chicken, and paintball - 1 Comments
Posted by Tom van Laer - @tvanlaer
at 05/03/2013 16:18
Shakespeare was wrong - 1 Comments
Posted by Peter Stephenson-Wright
at 12/02/2013 13:50
How should companies respond to stories in social media? - 1 Comments
Posted by Tom van Laer - @tvanlaer
at 19/11/2012 11:50
Value as process - 1 Comments
Posted by Vlad Glaveanu
at 16/11/2012 11:31
Latest posts
12th Annual London Campus Careers Fair our biggest yet!
Posted by ESCP Europe Business School
at 06/10/2017 6:14
ESCP Europe Business School (London) shortlisted for UK Business School of the Year
Posted by ESCP Europe Business School
at 07/09/2017 11:08
L’Oréal & BigPicture2017 : Shape the Future of the Industry of Beauty
Posted by ESCP Europe Business School
at 12/05/2017 6:33
Latest comments
On How to Build a Billion Dollar App by Free FIle Hosting
Tags

Anything in here will be replaced on browsers that support the canvas element

Authors