August 2015. 50 EMEA students, including Nora Rekus, Martinho Bragança de Miranda and I discover
that we have been selected by Google to
attend their AdCamp in Dublin in September. For me, as a high-tech
aficionado, it was a dream come true: the opportunity to discover
the world's biggest online company, often described as the
enterprise of the future. As MMK students we couldn't wait to see
in practice how creativity rules actions and operations when it is
at the centre of the business model.
Despite our enthusiasm, we still had some apprehensions
regarding the atmosphere and the other participants. Will it be
very competitive? Will everyone fight to get the job that we were
not even sure was promised? Will we have to be fake and flatter
every single employee? Will there be a contest at the end like in
the movie "The Internship"?
We realised how far we were from reality no later than the ice
breaker activity on the first day that consisted in a game of Bingo
with facts about people instead of numbers. We had to go talk to
each other in order to find out who was behind each fact, which was
very entertaining and enabled us to learn so much about each other
in a few minutes.
The two first days were organised the same way, balancing
• Seminars put together by the employees about the digital sphere
and the tools Google provide to companies to take advantage and
fully exploit the current digital advertising context
• Training sessions aimed to improve our business-life skills:
sales pitching, presenting with confidence and team-building
• "Work at Google" sessions with records from current employees
regarding how their everyday work is, how they perceive the Google
atmosphere; along with "how to nail a Google interview" sessions
mock interviews. That's when we started wondering if this whole
AdCamp was not just a way for the company to spot future
The last day was an official competition! Divided in 5 teams of 6,
we had to work for three hours on a digital marketing brief of an
imaginary bank. The solution was then presented to a panel of sales
This competition really made us realise how the atmosphere was
nothing like we thought it would be. Friendliness, solidarity,
admiration, compassion and fun were the dominant feelings along the
AdCamp. We all felt like we had something to learn from each other
and that we belong to the same community. That feeling was enhanced
at night with the various activities organised by Google like a
treasure hunt and a dinner in a typical Irish restaurant with
Finally, what really went far beyond our expectations was the life
at Google. Everyone is always smiling, enjoying their work, with a
lot of activities for the employees like a gym, a massage room and
three restaurants with all-youcan eat buffets of gourmet food.
Every day at lunch time we were grouped by
nationality (Western, Eastern, Northern Europe…) and someone
working for the same market took us to the cafeteria so we could
ask them questions about the work, their feeling about their career
at Google and the
The London campus will hold webinar information sessions for the
MSc in Marketing and Creativity (MMK) and Executive Master in Marketing and Creativity
(EMMK) on the following dates:
- 22nd October at 5:00 pm (UK Time). To register, click here.
- 5th November at 6:00 pm (UK Time). To register, clcik here.
- 24th November at 5:00 pm (UK Time). To register, click here.
To keep up-to-date with our activities, follow us on twitter @CreativityMktg and LinkedIn Creativity Marketing at ESCP Europe.
To see more pictures of this fascinating experience, please
Master in Marketing and Creativity
Marketing and Creativity