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Posted by Creativity Marketing Centre @Creativitymktg at 3:25 - 0 Comments

Dr Benjamin Voyer was listed on the latest edition of the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) Fellow Spotlight for his recently named L'Oréal Professor of Creativity Marketing at ESCP Europe Business School.

Ben VoyerThis partnership with L'Oréal will be an opportunity to provide a better understanding of beauty consumption, especially in terms of its societal aspects. Recent research looks at the role of beauty consumption in the development of a positive self-esteem, and how companies can obtain better consumer response by using realistic rather than unrealistic beauty standards. Further research in this area can thus enhance our understanding of how consumers relate to the portrayal of beauty in advertising, and eventually result in a more balanced portrayal of beauty and help prevent the spread of unrealistic beauty standards. 

To read the full article, please click here.

About the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA)

The mission of the RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce) is to enrich society through ideas and action.They believe that all human beings have creative capacities that, when understood and supported, can be mobilised to deliver a 21st century enlightenment.

They work to bring about the conditions for this change, not just amongst our diverse Fellowship, but also in institutions and communities.

By sharing powerful ideas and carrying out cutting-edge research, we build networks and opportunities for people to collaborate - creating fulfilling lives and a flourishing society.

The RSA Fellowship is a global network of 27,000 people who support the RSA's mission to enrich society through ideas and action.

Useful Links

ESCP Europe Business School
Full-time MSc in Marketing and Creativity
Part-time Executive Master in Marketing and Creativity

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