One of the main tenets of the MSc in Marketing & Creativity programme at
ESCP Europe is - as the programme's name suggests - a creative
is absolutely embodied in one of our current students, John-Michael Sookias, currently completing his
last term on the programme at the Paris campus and due to graduate
Alongside Pascale Barget, Sookias has founded Twenty
Something London, an enterprise whose mission is to fight the
globalisation of London's high streets and shopping areas, and
instead bring attention to independent businesses.
They were asked to explain their idea to London paper The
"Independent business owners are becoming more
savvy - they know that location, branding and marketing are the
tools they need in order to go up against big chains but what's
missing is the platform for them to market themselves with limited
budgets and time constraints," said Sookias.
The pair are currently raising £160,000 through
a crowdfunding campaign on Crowdcube.
The interview with Sookias and Barget is not
currently available online. Click here to see a scan.