The Creativity Marketing Centre
(CMC) @ ESCP
Europe hosted the 2014 Spring Research Camp on Consumer
Creativity on 9 June, 2014 at the ESCP Europe London campus.
Dr Marie Taillard, Director of the CMC, and Dr Tom van Laer, Assistant Professor at ESCP
Europe and conference chair, welcomed participants and delivered
the opening remarks.
The event brought together more than 100 leading international
scholars from the most prestigious organisations in Europe and
beyond, working at the intersection of creativity, marketing and
consumer behaviour. 2014 Master in Marketing & Creativity (MMK)
participants also attended the event.
Speakers included: Charles Hofacker, Albert Muñiz, Pauline
Maclaran, Markus Lüdicke, Yun Mi Antorini, Jonathan Chippindale and
many others. The Keynote speech was delivered by Prof. Eric
Arnould from the University of Southern Denmark.
Beyond the presentations and the discussions that followed,
invited international academics and marketing experts also
initiated collaborations on new research outputs on the fascinating
and timely topic of Consumer Creativity.
Attendees had the opportunity to explore our beautiful London
Dr Marie Taillard and Dr Tom van Laer thanked participants and
delivered the closing remarks.
We are delighted to announce that pictures of the event are
available via this link and videos of the conference will be
available online soon. We invite you to visit our website for further updates.
To relive the livetweet of the conference, click here.