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Posted by Minas Kastanakis at 10:37 - 1 Comments

This week, my colleagues and I hosted the Distinguished Chair of Business Administration, Professor of Marketing Charles Ingene of School of Business Administration, The University of Mississippi, USA. Chuck and I have a long standing relationship and, dare I say, friendship. We met for the first time at the Academy of Marketing Science 2010 Conference in Portland, Oregon and started to exchange views on some topics we both work on - albeit from different perspectives. He has helped me reviewing some of my papers and has always been giving top-notch advice; he is a thorough and generous mentor. Chuck has published extensively in all the top marketing journals (JM, JMR, JR, JAMS, MS, HBR) and has written some of the most influential - ever - papers in the area of Retailing. He has been the Editor of the Journal of Retailing and is currently at the editorial board of several top journals.

The working paper he presented with us - called "Are retail stores dinosaurs?" - deals with an important question: Will online stores extinguish physical retail outlets? Stay tuned for the final publication - but the short anwser is no.
Twelve marketing researchers from different UK universities attended the seminar at ESCP Europe's London campus, while two faculty members followed the proceedings via video link from ESCP Europe's Paris campus. Feedback from the audience showed it to be an original paper dealing with a very current topic. Future research directions were also proposed from the audience and we are glad to believe that Chuck has also benefited from our feedback. Thank you, Chuck, for this sharing your work and enthusiasm with us!

Latest comments 1 Comments

21 April 2013
Minas, great subject line. I think John Lewis provides a great example of a store with a traditionally strong presence in bricks and mortar, who has adapted well to the internet age. They still have top notch customer service, with their staff really knowing their products, and always willing to help. They have very competitive pricing, and excellent aftercare/warranties. They also have a great online showroom/processing platform to satisfy the demands of the changing market. In addition to all this, they maintain fantastic store layout, strong and focussed branding and more importantly they tend to keep their promises. The HMVs of this world could learn a lot from their adaptation to the digital age.


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