Dr. Marie Taillard, Director of the Creativity Marketing Centre
(CMC) at ESCP Europe and Dr. Benjamin Voyer, Assistant Professor of
Marketing at ESCP Europe joined the International Centre for the
Cultural Psychology of Creativity (ICCPC) at Aalborg
University in Denmark as Associates.
The ICCPC promotes the study of creativity from a social and
cultural perspective. Its approach has empowered a sociomaterial,
systemic framework that shows the multiple actors, audiences,
actions, artefacts and affordances involved in creative acts.
The centre brings together scholars, researchers and
practitioners with an interest in creativity as a socio-cultural
phenomenon, distributed between creators and their audiences,
between creators and their material environment.
The centre aims to provide a platform for creativity researchers
and cultural psychologists and foster a) the development of theory;
b) methodological innovation and c) research projects within the
framework of the cultural psychology of creativity.