London Marketing Professors interviewed by Bloomberg on Veet marketing strategy in China
Dr Voyer was interviewed on the reasons why Reckitt & Benckiser succeeded at selling hair removal products on the Chine Market.
With Veet in China, "marketing plays a role that is very similar to that of the apple in the Bible," said Ben Voyer, a social psychologist and assistant professor of marketing at ESCP EuropeBusiness School. "It creates an awareness, which subsequently creates a feeling of shame and need."
For the full interview, please click here.