ESCP Europe Business School


08 October 2012 12:00

London Marketing Professors interviewed by Bloomberg on Veet marketing strategy in China

Dr Voyer was interviewed on the reasons why Reckitt & Benckiser succeeded at selling hair removal products on the Chine Market.

With Veet in China, "marketing plays a role that is very similar to that of the apple in the Bible," said Ben Voyer, a social psychologist and assistant professor of marketing at ESCP EuropeBusiness School. "It creates an awareness, which subsequently creates a feeling of shame and need."

For the full interview, please click here.


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