ESCP Europe Business School


04 December 2012 14:00

Dr Ben Voyer talks on BBC 2 Newsnight

Dr Voyer was invited to discuss how consumers could mobilise to voice their concerns over companies avoiding paying taxes in the UK. Dr Voyer argued that consumers need to make sure there is an offline counterpart to any online mobilisation, as online mobilisation itself is not always sufficient to threaten the reputation of a brand, and therefore have companies react. When virtual and online actions become real, companies are forced to respond.

Benjamin's interview on Newsnight can be viewed via the BBC iPlayer until 9th December, 2012.


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