ESCP Europe Business School


22 March 2013 12:00

Ben Voyer live on Sky News!

Dr Ben Voyer discussed a report by Which? showing how manufacturers are 'shrinking' products, instead of increasing their prices. Dr Voyer explained the psychological mechanisms which make consumers less susceptible to notice the implicit price increase. He highlighted the importance of consumer education to help consumers resist being manipulated.

Ben on Sky NewsTo watch the video, please click here.
(Ben's interview runs from minute 2.55)


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