Launch of the Executive Master in Marketing and Creativity
ESCP Europe's London campus launched of the School's Executive Master in Marketing and Creativity (EMMK).
To commemorate the arrival of our inaugural participants, we invited our Exec Master participants and Alumni members to an exclusive evening event at our London campus on 23rd September. The Keynote speech was delivered by Eric Benoist, International Marketing Director, Chivas Brothers, and addressed the challenges of marketing in the alcoholic drinks segment.
UK Director Prof. Chris Halliburton welcomed our Executive Master participants in Marketing and Creativity and Energy Management. Prof. Peter Stephenson - Wright introduced our invited speaker Eric Benoist.
The event was followed by a cocktail reception.
To relive the livetweet of the event, click here.