MMK 2013 - Art & Science Module
MMK 2013 - Art & Science of Creativity Module
The new 2013-4 intake of Master in Marketing and Creativity
students arrived on January 14th and already on their first day
found themselves deeply engaged in a practical exercise to deliver
a task by combining on-the-spot analysis with creative thinking.
And it was also a great opportunity to see how team work can
help, or hinder, problem-solving.
This was just the first day of a challenging but rewarding
15-month Masters degree course. In their first week,
participants are introduced to ESCP Europe's method, which equips
them with a rigorous approach to identify underlying issues and
methodologically analyse the full impact of strategic