Marketing Centre at ESCP Europe presented a talk on 'The Secret of
Building Brands in a Developing Market'.
Our distinguished speaker was Feyi Olubodun, General Manager and Chief Operating Officer of Insight, Nigeria's largest communications agency and recently voted one of the 100 Best Places to work in Nigeria.
The event took place on Friday, 24th April at 6.30pm for a 7.00pm start. The talk was followed by a cocktail reception, allowing guests the opportunity to meet the speaker and network with other like-minded people.
Feyi is an inspiring speaker who has visited ESCP Europe before and we can predict an engaging and lively session. He will talk about the influence of various factors such as local culture, and differences in consumer segmentation as the key to successful new market launches by global brands, illustrated with examples from his career. He has worked with major brands across the key sectors of the Nigeria economy such as Telecomms, Food and Beverages, Beer, Spirits and Wines, Airlines, e-Commerce, Financial Services and Public Sector branding. Feyi's experience spans several years with TNS-RMS and Insight in roles such as market research, data analysis, new product development, advertising account planning and business strategy. He is a 2015 Global EMBA candidate of the Duke University Fuqua School of Business.