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Creativity Marketing Research Seminar Series

Location: ESCP Europe London Campus

Programme and Registration

Please note that in order to attend these events you will need to REGISTER HERE.

Creativity Marketing Research Seminar Series

Spring 2014

 

30

January

Julien Schmitt, Aston Business School

The End of Stigma? Understanding the Dynamics of Legitimisation in the Context of TV Series Consumption

25

February

Heather Kappes, London School of Economics and Political Science LSE

How imagining a positive future shapes behaviour in reality

12

March

Stephan Ludwig, University of Westminster 

Take their Word for it: The Symbolic Role of Linguistic Style Matches in Online User-Communities

12

May

Nil Özçaglar-Toulouse,  University of Lille 2

Consumption experiences of poor people: Knowledge from the Bottom of Pyramid and Transformative Consumer Research

 

Please note that unless otherwise stated the structure of each seminar is as follows:

12.00 - 12.30 Lunch
12.30 - 14.00 Speaker's Presentation and time for open discussion.

Directions to reach the campus can be found here.

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