ESCP Europe Business School

Creativity Marketing Research Seminar Series

Location: ESCP Europe London Campus

Creativity Marketing Research Seminar Series

Spring 2013


Please note that in order to attend these events you will need to REGISTER HERE.

12 February 

Eric Arnould, School of Management Bath University, UK and University of Southern Denmark
Consumer fetish: The symbolic imaginary of consumer research

5 March

Kristine de Valck, HEC Paris, France 
From Service-Dominant to Practice-Dominant logic of markets: Exploring the interplay of human and non-human agency in the creation and evolution of a lifestyle sport market

12 March

Charles Ingene, University of Mississippi, USA
Are retail stores dinosaurs?

17 April

Katja Brunk, ESMT, Berlin, Germany
Consumer Perceived Ethicality (CPE) of brands and companies - New insights and implications

24 May

Barbara Briers, Tilburg University, The Netherlands
Conspicuous consumption reflects how redistribution influences perceived social justice

28 May

Elif Izberk-Bilgin, University of Michigan-Dearborn, USA
Islamic activism and new media


Please note that unless otherwise stated the structure of each seminar is as follows:

12.00 - 12.30 Lunch
12.30 - 14.00 Speaker's Presentation and time for open discussion.

Directions to reach the campus can be found here.



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