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Creativity Marketing Research Seminar Series

Location: ESCP Europe London Campus

Creativity Marketing Research Seminar Series

Autumn 2013

 

17

September

Gita V. Johar, Columbia University 

Egocentric Categorization: Self as a Reference Category in Product Judgement & Consumer Choice

29

October

Caroline Wiertz, City University London

50 Shades of Trash - How Consumers Explain Themselves When Taste Regimes Devaluate Their Consumption

8

November

Ko de Ruyter, Maastricht University

Gratitude and Indebtedness in Supplier-Reseller Relationships: Different sides of the same coin?

11.00 - 12.30 Speaker's Presentation and time for open discussion.
12.30 - 13.30 Lunch

 

 

Please note that unless otherwise stated the structure of each seminar is as follows:

12.00 - 12.30 Lunch
12.30 - 14.00 Speaker's Presentation and time for open discussion.

Please note that in order to attend these events you will need to contact Ms. Karin Casanova via email: kcasanova@escpeurope.eu.

Directions to reach the campus can be found here.

 

 

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