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The Challenges of Marketing Alcoholic Drinks with Eric Benoist, International Marketing Director, Chivas Brothers

Date: 23 September 2014, 6:00pm - 8:30 pm
Location: ESCP Europe London Campus

Speaker

SpeakerEric Benoist took up his role as International Marketing Director of Chivas Brothers in February 2009, having previously been the Marketing Director at Pernod Ricard subsidiary Martell Mumm Perrier-Jouët in France.

Eric is a graduate from ESCP (Ecole Superieure de Commerce de Paris), joining Pernod Ricard in 1993 as Marketing Manager of Non Alcoholic Drinks, after having worked in various marketing roles in FMCG companies such as Bahlsen and Henkel.

In 1997 Eric was appointed Marketing Director of Pernod Ricard Asia and in 2000 became Managing Director of Pernod Ricard Japan. He then moved to France in 2003 taking up the position of Marketing Director at Martell Cognac. From 2005 to early 2009, Eric was the Marketing Director for Martell Mumm Perrier-Jouët.

Eric is married and has three children.

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