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The Challenges of Marketing Alcoholic Drinks with Eric Benoist, International Marketing Director, Chivas Brothers

Date: 23 September 2014, 6:00pm - 8:30 pm
Location: ESCP Europe London Campus

Launch of the Executive Master in Marketing & Creativity

Launch of the Executive Master in Marketing & Creativity
Start date  : 23 September 2014
Start time  : 06:00 pm
End time  : 08:30 pm
Organizer  :  Ami Ankrah

ESCP Europe Business School launched the new Executive Master in Marketing and Creativity (EMMK). 

SpeakerTo commemorate the arrival of our inaugural participants, we invited Exec Master particpants and Alumni members to an exclusive evening event at our London campus on 23rd September. The Keynote speech was delivered by Eric Benoist, International Marketing Director, Chivas Brothers, and addressed the challenges of marketing in the alcoholic drinks segment.

The event was followed by a cocktail reception.

About the Executive Master in Marketing and Creativity

This innovative part-time programme is designed for current marketing professionals wishing to stay ahead of the curve, as well as those planning to enter the sector and facing the challenge of getting up to pace.

The EMMK offers all the elements of a high-level Executive Master in Marketing, combined with our innovative, creativity-focused approach. It combines a series of key modules with group work and Creative Industry Seminars involving corporate partner organisations.

The programme is delivered in English by ESCP Europe's highly-experienced faculty and leading industry practitioners in three diverse locations: London, Paris and Torino.

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