ESCP Europe Business School

Brands vs publishers: the race to leverage content

Date: 9th July, 2015
Location: ESCP Europe's London Campus

Brands vs Publishers: The Race to Leverage Content

ESCP Europe Business School and its Creativity Marketing Centre hosted a fascinating talk on 'Brands vs Publishers: The Race to Leverage Content' with guest speakers Lee Wilkinson, Vice President, Strategy & Product Management, Hearst Magazines International and Adrián Ruiz-Mediavilla, Marketing Director, Viacom International Media Networks.

The event took place on Thursday, 9th July at 7.00pm at ESCP Europe's London Campus. The talk was followed by a cocktail reception, allowing guests the opportunity to meet the speakers and network with other like-minded people.

About Our Speakers

Lee Wilkinson 

LeeJoining Hearst in March 2012 from News International (NI) where he was Director of Product Strategy, Lee has extensive experience in the digital media online environment working on some of the world's market leading products.  At NI he worked on the launch of a number of award-winning Web, Tablet and Smartphone products including the Times and Sunday Times iPad editions, Times Mobile and The  Prior to that, he was Head of B2B Product Development at where he was involved in the development of subscription, FT Mobile, FT Search and's B2B products.


Adrián Ruiz-Mediavilla

Spain-born and France-bred, Adrian spent ten years working for the Publicis Groupe (Publicis, Razorfish, Saatchi & Saatchi) in Madrid, Paris and London.  He is currently is Marketing Director within the international adsales team at Viacom International Media Networks, leading creative planning at VIMN / Viacom's in-house creative agency on two fronts:
- Creative solutions ideation: the development and presentation of bespoke comms solutions (anything from content to experiential) for new business pitches
- Trade Marketing: to help agencies, clients and trade media get excited about VIMN, using toolkits with recent creds or research / results to roll out to global markets or coming up with bespoke events.
He also writes for different magazines on topics including football, food, innovation, cinema and World War II.
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