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BIG DATA AND MARKETING: FROM ANALYTICS TO CREATIVITY

Date: 28 June 2012, 9.30 am - 5.00 pm
Location: ESCP Europe London Campus

Conference Programme

TIME

ACTIVITY / SPEAKERS

09:30 - 10:00

Welcome tea & biscuits

10:00 - 10:10

Chairwoman's opening remarks: Marie Taillard

10:10 - 10:40

Keynote: Edouard Servan-Schreiber, Director for Solutions Architecture, 10Gen

10:40 - 10:55

Peter Abraham, Executive Vice President, Econsultancy

10:55 - 11:10

Max Jolly, Global Head of Digital, dunnhumby

11:10 - 11:25

Mark Boyt, Director of Solutions, Xerox Europe

11:25 - 11:55

Refreshments

11:55 - 12:15

Panel 1:How to be creative at getting value from big data (practice sharing)?

Peter Abraham, Max Jolly, Mark Boyt, Ben Voyer

12:15 - 12:30

Judy Bayer, Director of Strategic Analytics EMEA, Teradata

12:30 - 12:45

Nick Moodie, Business Analyst, eBay

12:45 - 13:00

Jerome Couturier, President, 3H Partners; Associate Professor, ESCP Europe

13.00 - 13:20

Panel 2: Building great creative analytical teams:

Judy Bayer, Nick Moodie, Jerome Couturier, Luc Osborne

13:20 - 14:20

Luncheon / Buffet

14.20 - 14:35

Nicolas de Cordes, VP Marketing Vision, Orange FT Group

14:35 - 14:50

Duncan Ross, Director of Data Science, Teradata

14:50 - 15:10

Panel 3: Ethical and privacy issues around creative uses of Big Data:

Tom van Laer, Nicolas de Cordes, Peter Stephenson-Wright, Duncan Ross, Anthony Rimmer

15:10 - 15:25

Sabine McNeill, Founder, 3D Metrics UK, Duncan Ross

15:25 - 15:40

Darren Oddie, MD, Agile Customer Insights

15 :40 - 16 :00

Refreshments

16 :00 - 16:15

Laure Reillier, Head of Seller Propositions, Europe, eBay

16:15 - 16:30

Max Ciferri, Partner, 3H Partners

16:30 - 16:50

Panel 4: Using creativity to avoid "analysis paralysis" in marketing and sales:

Sabine McNeill, Laure Reillier, Max Ciferri, Darren Oddie
 

16:50 - 17:00

Chairwoman's concluding remarks

17:00 - 18:00

Wine & Cheese reception and networking

 

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