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BIG DATA AND MARKETING: FROM ANALYTICS TO CREATIVITY

Date: 28 June 2012, 9.30 am - 5.00 pm
Location: ESCP Europe London Campus

Overview

How can a creative approach to big data dramatically improve marketers' understanding of their customers and markets for better results?

The unfathomable amounts of highly sophisticated data produced by consumers and accessible to marketers are increasingly difficult to fully comprehend and exploit. Creativity is key. Marketers must ask creative questions and imagine creative uses to extract the full value of big data.

We bring together experts from the analytics and marketing fields to help identify key opportunities, challenges and best practices, and to formulate creative approaches to exploit the full, untapped potential of big data in marketing. Confirmed Speakers include leading players in data warehousing and business intelligence, online retailing, pharmaceuticals, financial services, marketing analytics, consumer segmentation and profiling and more.

 

Chairperson:
Marie Taillard, MBA, PhD
Associate Professor of Marketing, ESCP Europe.
Director, Creativity Marketing Centre @ ESCP Europe

Keynote Speaker:
Edouard Servan-Schreiber, PhD
Director, Solution Architecture, 10gen

 

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