ESCP Europe Business School

2014 Spring Research Camp on Consumer Creativity

Date: 9th June 2014, 8.30 am - 7.00 pm
Location: ESCP Europe London Campus

Selected Speakers and Themes

Tom van Laer will welcome guests and participants to ESCP Europe and provide a short introduction to ESCP Europe Business School, the School's London Campus and the Creativity Marketing Centre.



Tom van LaerTom van Laer

ESCP Europe Business School, London

Tom van Laer holds a doctorate in marketing (PhD) from the School of Business and Economics of Maastricht University, the Netherlands. As a doctoral candidate, he won the school's Media Exposure Award. He has also been a visiting scholar at the University of New South Wales in Sydney, Australia. Currently, Tom is Assistant Professor at ESCP Europe Business School. He lectures on the London, Madrid, and Paris campus; amongst others in the Master in Management programme. His research appears in premier and leading journals, including Journal of Consumer Research, International Journal of Research in Marketing, Journal of Business Ethics Journal of Interactive Marketing, and other outlets. His publications reflect his interest in storytelling, technology, and transformative consumer research. Tom counts winning his high school's story-reading competition in 1995 among his most impressive accomplishments.

ArnouldKeynote Speaker

Eric Arnould

University of Southern Denmark

He pursues research, teaching and practice under two banners, the first is sustainable business practices in which area my research has focused on fair trade marketing, demand side energy use, and sustainable agricultural production strategies. The second banner is that of consumer culture theory in which area I have helped to codify the field as well as several of its primary research directions, especially the sociocultural patterning of consumption and market cultures.

Key Research Interests: sustainability, consumer culture theory, base-of-pyramid markets, services.

Selected Speakers 

Marius LuedickeMarius Lüdicke

Cass Business School

Dr. Marius Lüdicke is Senior Lecturer at Cass Business School and Privatdozent at the University of Innsbruck. Marius' current research explores the dynamics of consumer culture and branding with regards to moralism, conflict, and consumer acculturation. 

His work has been published the Journal of Consumer Research, Consumption Markets & Culture, Journal of Macromarketing, Marketing JRM-ZFP, and the Advances in Consumer Research, and has been cited in media such as the NY Times, Huffington Post, and Wired.

Dr. Luedicke teaches Brand Management, Advertising, Cultural Innovation, Interpretive Research Methods, and Digital Marketing. He regularly advises start-up, small, and medium-sized companies in branding strategy and implementation questions. 

Pauline MacLaranPauline Maclaran

Royal Holloway University of London

Pauline Maclaran is Professor of Marketing & Consumer Research in the School of Management at Royal Holloway. She joined in September 2008, having moved from Keele University where she was Professor of Marketing. She is a Member of the Chartered Institute of Marketing, the Academy ofMarketing and the Association for Consumer Research, and a Fellow of the Higher Education Academy. Prior to becoming an academic she worked in industry for many years, initially in marketing positions and then as a founder partner in her own business, a design and marketing consultancy. During this time she worked with a broad spectrum of public and private sector companies. Currently her main teaching areas are Consumer Behaviour and Contemporary Issues in Marketing & Consumer Research.

Her research interests focus on cultural aspects of contemporary consumption, and she adopts a critical perspective to analyze the ideological assumptions that underpin many marketing activities, particularly in relation to gender issues. Her work also explores socio-spatial aspects of consumption, including the utopian dimensions of fantasy retail environments, and how the built environment mediates social relationships.  In 2002 she co-chaired the ACR Gender, Marketing & Consumer Behavior Conference and in 2010 the European ACR Conference.  She has also co-organised two ESRC sponsored seminar series on Critical Marketing  and Motherhoods, Markets and Consumption.  She has just finished co-editing a book entitled Motherhoods, Markets and Consumption: The Making of Mothers in Contemporary Western Culture. Currently she is working with Professor Cele Otnes, University of Illinois, on a book for California University Press entitled, Royal Fever: The British Monarchy in Consumer Culture.

Charles HofackerCharles Hofacker

Florida State University 

Charles Hofacker is Carl DeSantis Professor of Business Administration and Professor of Marketing at Florida State University in Tallahassee, Florida. His research interests lie at the intersection of information technology and marketing. His research in that area and others has appeared in such outlets as Journal of Marketing Research, Management Science, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Management, Journal of Interactive Marketing, Journal of Computer Mediated Communication and Psychometrika.

Professor Hofacker is the Editor of the Journal of Interactive Marketing. In addition he moderates ELMAR, a newsletter for academic marketers with more than 7,000 subscribers around the world.

Katherine DuffyKatherine Duffy

University of Essex

Kat Duffy is a Lecturer in Marketing at University of Essex.  Kat's research focuses on the dynamics of contemporary marketplace cultures and her current research interest includes value, space and practices in the collective practice of vintage. Coming from her doctoral research at University of Strathclyde, this research to date has been published in Advances of Consumer Research. Kat is also interested in the digitisation of consumer culture with specific relation to fashion brands and is part a team from London College of Fashion looking at the turn to the visual in the digital domain. Prior to becoming an academic she worked in various marketing positions: in digital marketing with website company and other marketing roles including working for The Marketing Society and CCA (Centre for Contemporary Arts). Her teaching focuses on Consumer Behaviour, Digital Marketing and Principles of Marketing.

Albert MunizAlbert M. Muñiz, Jr

DePaul University

Albert M. Muniz Jr. is Associate Professor of Marketing at DePaul University. His research interests are in the sociological aspects of consumer behavior and branding, including consumer-generated content and value creation in consumption communities. He has researched extensively in the area of consumer brand communities for more than a decade, and his work has been published in Journal of Consumer Research,Journal of Advertising, Journal of Interactive Marketing, and Journal of Strategic Marketing. Professor Muniz received his BS, MS, and PhD from the University of Illinois at Urbana-Champaign. Before coming to DePaul, Professor Muniz taught at the University of California at Berkeley.

Todd LubartTodd Lubart

University of Paris V

Todd Lubart is Professor of Psychology at the Université Paris Descartes, and former Member of the Institut Universiatire de France. He received his PhD from Yale University and was an invited professor at the Paris School of Management (ESCP). His research focuses on creativity, its identification and development within the multivariate, investment approach, creative potential and creative giftedness, the creative process and the effect of context on creative work. He is Director of the scientific laboratory "LATI" (Laboratoire Adaptations Travail-Individu); Todd Lubart has been in charge of several research grants on creativity (such as a study of creative giftedness) and has organized international scientific congresses on creativity. He is author or co-author of approximately 100 scientific reports (journal papers, book chapters) on creativity, including Defying the crowd : Cultivating creativity in a culture of conformity (NY: Free Press, 1995), Psychologie de la créativité (The psychology of creativity, Paris: Colin, 2003),Enfants Exceptionnels, Rosny: Bréal) (Exceptional Children). Finally, Todd Lubart, with Maud Besançon, and Baptiste Barbot is author of EPoC (Paris:Hogrefe), a new measure of creative potential in children.

Vlad GlavenauVlad Glavenau

Aalborg University, Denmark

Vlad Glaveanu has a BA in Psychology from the University of Bucharest, and an MSc in Social and Cultural Psychology from the London School of Economics where he recently completed a PhD in Social Psychology. In September 2012, he became Associate Professor at Aalborg University. His main interest is in creativity and innovation and in particular the intersections between creativity, society and culture.

His work aims to develop a socio-cultural psychology of creativity, one that offers a situated and micro-level account of the phenomenon and explores creative acts in everyday life contexts. Vlad has published several articles on these topics in creativity journals (such as the Creativity Research Journal, the Journal of Creative Behavior and Thinking Skills & Creativity) as well as in social and general psychology outlets (such as the Review of General Psychology, Culture & Psychology, the Journal for the Theory of Social Behaviour and Theory & Psychology). He is currently the Editor of Europe's Journal of Psychology (EJOP), a peer-reviewed open access publication published by PsychOpen.

Jonathan ChippindaleJonathan Chippindale 


International Marketing Director with over twenty years of experience in luxury goods and a proven track record of creating value and driving sales using insights, creativity, innovation, collaboration and cultural sensitivity.

Jonathan brings to Holition a blend of strategic marketing and strong management skills, having been a Managing Director for the De Beers Group both in London and Dubai, as well as a senior partner in a global luxury consultancy working with some of the world's best-known blue-chip premium brands. He has also held senior retail marketing roles at luxury brands such as Asprey and Garrard. His wealth of experience provides Holition with astute insider knowledge of the world of premium brands. Jonathan's focus lies in identifying how clients can derive compelling competitive advantage from the new tools of digital marketing and the role creativity can play in creating compelling digital content. 

Yun Mi AntoriniYun Mi Antorini

Community Strategist, LEGO Group


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