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2014 Spring Research Camp on Consumer Creativity

Date: 9th June 2014, 8.30 am - 7.00 pm
Location: ESCP Europe London Campus

Programme

Consumer Creativity

 

8:30-9:00

Registration and coffee

9:00-9:10

Opening Spring Research Camp

Tom van Laer, ESCP Europe Business School, UK

9:10-9:25

Introduction to the Creativity Marketing Centre

Marie Taillard, ESCP Europe Business School, UK

9:25-9:30

Call for Papers

Minas Kastanakis & Ben Voyer, ESCP Europe Business School, UK

9:30-10:30

Session 1: Creativity is expressed through consumer storytelling.

Pauline MacLaran, Royal Holloway University of London, UK

Marius Lüdicke, City University London, UK

Tom van Laer, ESCP Europe Business School, UK

10:30-10:45

Coffee break

10:45-11:45

Session 2: Creativity is a socio-cultural activity of consumers.

Al Muñiz, DePaul University, US

Vlad Glaveanu, Aalborg University, Denmark

Ben Voyer, ESCP Europe Business School, UK

11:45-12:00

Coffee break

12:00-1:00

Session 3: Creativity is collectively consumed across platforms.

Charles Hofacker, Florida State University, US

Katherine Duffy, University of Essex, UK

Marie Taillard, ESCP Europe Business School, UK & Yun Mi Antorini, LEGO Group, Denmark

1:00-2:30

Lunch

2:30-3:30

Session 4: Technology enhances consumer creativity.

Todd Lubart, Paris Descartes University, France

Yannig Roth, University Paris 1 Pantheon-Sorbonne, France

Jonathan Chippindale, Holition, UK

3:30-4:30

Four parallel breakout sessions (one per session topic) to discuss directions for further research

4:30-5:30

Keynote speech: Creativity is the spirit of consumption.

Eric Arnould, University of Southern Denmark

5:30-7:00

Cocktail reception

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