About Church Street Market
Church Street Market has been at the heart of the community since the 1830's. Conveniently located between Lisson Grove and Edgware Road it is one of London's most centrally located markets. The market is community oriented and provides visitors with a lively and friendly street market experience. Church Street London's biggest traditional market featuring stalls with fruit and vegetables, hot food, fish, clothing and accessories, jewellery, household goods, luggage and leather goods.
About the Consultancy Project
The purpose of this project is to understand the core value of Church Street Market, develop successful marketing strategies that will improve the market's current situation through branding and boosting its presence across social media platforms.
- Improve the market offer
- Maximise traders expertise
- Generate new customers and improve the experience of the current ones
- Repositioning of the market
- Improve the environment of the market
Through In- depth research analysis weaknesses and strengths were identified. This study also explores the competition through a benchmark analysis.
Finally, this project provide solid proposals to increase the number of new customers through brand identity and social media. It also amis to reinforce its social community setting a trade engagement programme.
John Michael Sookias
Maria del Aguila
Koen de Rooij