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ESCP Europe's Creativity Marketing Community

 Social Impact

 

Marketers play an important role in society by bringing products, services and, more generally, solutions to consumers. This role comes with important responsibilities.

Because they are adept at understanding people and communities, and at delivering effective messages, marketers can actually have an important positive impact on society, particularly by addressing some of the key challenges faced in our modern communities. Some of these challenges also require a great deal of creativity and problem-solving skills. Our Managing for Social Impact module is a highly innovative social entrepreneurship, experiential-learning module running through the four terms of the MSc in Marketing & Creativity.

The module is designed to encourage students to reflect upon pressing social problems, such as poverty and access to basic needs, and focuses on the growing realisation that sustainable social impact can best be achieved by applying market-based solutions.

During the module, the students are challenged to employ their marketing and management skills to develop creative solutions for a better world, working alongside social entrepreneurs either in the UK or in the context of an emerging economy.

Students are offered the choice between taking part in one of two experiential-learning missions overseas or completing a London-based social consultancy project with an organisation closer to home. Previous year groups have travelled to Uganda and worked with grassroots organisations to develop revenue-generating businesses and to build local competences; they have also worked during term time with a range of organisations on issues such as international microcredit, disadvantaged child and orphan care, corporate transparency and social entrepreneurship.

In addition to the impact they have through their projects, students hone their Creativity Marketing skills and develop greater understanding of important but often overlooked segments of consumers. These consumers, whether in western countries or in the developing world, are increasingly relevant to the strategies of forward-thinking companies. The module combines lectures on some of the conceptual bases underlying social impact in business, case studies showing best practices, presentations by social entrepreneurs, seminars and discussions with business leaders who embrace social business, and hands-on social entrepreneurship projects.

2014 Managing for social impact projects
This project assesses the impact of social media on the brand, the importance of strong social media platforms and how users can take a more active role that may lead to a fascinating brand evolution.
The purpose of this project is to understand the core value of Church Street Market, develop successful marketing strategies that will improve the market's current situation through branding and boosting its presence across social media platforms.
This study explores the re- alignment of membership sector / focus categorisation to the UK social innovation market and identification of UK and European funding opportunities relevant to the social issues for which IHW members have a representation.
This project explores the opportunities for MOVE to boost its financial growth and support third world entreprenurial communities.
This project provides a robust proposal focused on creating visibility for the wikirate platform powered by social media integration.
This project aims to improve Yummee's website and marketing strategy to attract new users, improve experience of the existing ones, and increase engagement either for bakers and consumers.
This project aims to provide in-depth research and empower the charity's marketing strategy increasing brand awareness and social media exposure. This study will explore the use of storytelling and enhance the user experience on the website.
This project presents a strong proposal that will enable fundraising for charities helping sick children, especially premature babies in the UK. This study focusses on building brand awareness, finding new bakers and consumers, boosting brand loyalty, and building a community actively engaged with Yummee's activities that will contribute to providing a continuous stream of revenue.
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