ESCP Europe Business School

Boco (Paris-based gastronomic bistro company)

About Our Client

Boco (Paris-based gastronomic bistro company)

Boco is a clever mini-chain of three restaurants in the heart of Paris. Five three-star chefs were recruited to create recipes for a selection of eat-in or takeaway starters, mains and desserts using mostly organic produce. Most dishes come in recyclable glass jars.

About the Consultancy Project

The student team conducted an opportunity and marketplace analysis for a new category launch, leading to a recommended marketing strategy.

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