ESCP Europe Business School
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ESCP Europe's Creativity Marketing Community

The Company Consultancy Project (CCP) is a key and integrated element of the MMK programme, designed to provide students with a collaborative learning experience and demonstrate in a real-world application the concepts and tools studied during the programme.

Students form multinational teams to carry out a six-week, in-depth analysis of a marketing situation or issue faced by a company. In particular, teams are expected to apply creative approaches to solve complex marketing problems.

This gives students the valuable opportunity to work at a professional level with a third-party company or start-up introduced by the School from amongst its diverse range of Corporate Partners. A professor from ESCP Europe supervises the project to offer relevant advice and to ensure that the academic requirements are met.

The CCP results in a series of recommendations that the company can implement to meet the strategic challenge at hand. The company sponsor receives a comprehensive written report and the conclusions of the project are presented to an academic jury.

Previous topics for Company Consultancy Projects have included:

  • Ground-based creation of a marketing programme for a company start-up
  • Review of global opportunities for an established FMCG product line
  • Design and implementation of a cross-channel communications strategy
  • Study into the impact of digital channels and social media on brand behaviour
  • Development of consumer segmentation and a set of personas for a global luxury product
  • Mapping of a leading online brand community and the value of its content, influence patterns and customer engagement
  • Formulation of a communications campaign to launch new apps for a major TV broadcaster

 

Consultancy projects
2014 Consultancy Project. The student team conducted an opportunity and marketplace analysis for a new category launch, leading to a recommended marketing strategy.
The student team analysed the development of consumer subscription models in the UK and the US, and their opportunities and implications.
The student team performed a major survey into emerging social trends in an urbanising world and how brands can leverage these by applying co-creation strategies for positive impact.
The student team performed a diagnostic survey and set out recommendations for enhancing success, by identifying the challenges, barriers and strategic options in this specialised arena.
The student team explored new market opportunities leading to a thorough environment study and the development of innovative marketing campaign ideas.
The student team performed a study of brand organisations in the French market and the barriers they encounter in delivering a consistent brand "voice" through all their activities.
The student team analysed global trends in the worldwide soft drinks category and identified emerging categories leading to specific product and packaging proposals.
The student team performed an in-depth review of the assets of the charity, and assessed the interests of its various stakeholders, leading to the identification of innovative opportunities to market the venues for use by new audiences.
The student team developed recommendations for an overhaul of the web strategy following an investigation of the company's mission, capabilities and client base.
The student team developed and performed a study to understand how mobile and digital channels can be used to drive out-of-home product consumption.
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